Blogging Basics: How to Create a Successful Blog and Build a Loyal Following

Want to start a blog? Learn from award-winning blogger Julie Falconer, author of the popular A Lady in London blog. Blogging since 2002 and teaching the subject since 2012, she has a wealth of knowledge and expertise to share with her audience. In the second edition of Blogging Basics: How to Create a Successful Blog and Build a Loyal Following, Falconer lays out the important steps to starting and maintaining your own blog, from choosing the right platform to making money from your blog. Throughout the book, she touches on her own experiences from blogging, emphasizing the importance of creating quality content and effectively utilizing social media. Whatever you’re planning to blog about, this book will help you start and grow a successful blog in the digital age.

The book includes sections on:

How to Choose a Blogging Platform
Key Elements to Have on a Blog
How to Write for an Online Audience
How to Get Significant Traffic
How to Partner with Brands
How to Make Money Blogging
How to Measure Your Effectiveness

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