Lifestyle Blogging Basics: A How-To for Investing in Yourself, Working With Brands, and Cultivating a Community Around Your Blog

In this how-to guide for lifestyle blogging basics, Laura breaks down how she got started with her first blog, how she progressed to where she is now, and what failed attempts at success she made along the way.

The book begins with Laura covering the essential groundwork of discovering your niche, defining your content categories, choosing a blog name, selecting a platform, and creating a healthy and attainable blogging routine.

Then, she takes a deep dive into describing the the most effective ways to invest in yourself and your blog by explaining the importance of quality design, high resolution photos, email marketing services, and more.

You’ll also learn how to partner and collaborate with brands by building an online media kit, how to promote your blog on social media, and how to create a thriving community around your blog that will stand the test of time.

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How Much Fashion Bloggers Earned on Instagram Post

Street style, blogger Chiara Ferragni — The Blonde Salad — arriving at Balmain Spring Summer 2017 show held at Hotel Potocki, in Paris, France, on 29 September 2016.

Image: Sipa USA via AP

LONDON Instagram’s fashion stars can be a source of style inspo, ideas and useful tips.

While fashion bloggers’ feeds are replete with effortless-yet-flawless photography, reality couldn’t be further from the glamorous lives portrayed via social media.

Whether bloggers are publishing posts sponsored by brands, or parading outfits paid for by brands during fashion week, shrewd bloggers and brands have turned social media into a big-buck business.

This monetisation of fashion blogging a.k.a. “influencer marketing” has caused something of a rift in the fashion industry, with Vogue‘s creative digital director lashing out at fashion bloggers who are killing the fashion industry.

“Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business.”

“Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style,” Sally Singer Vogue‘s creative digital director wrote in an editors’ piece about Milan Fashion Week.

In an even more scathing rebuke, Alessandra Codinha Vogue.com fashion news editor hailed fashion bloggers’ behaviour during fashion week “embarrassing” and “funny.”

“Rather than a celebration of any actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating,” wrote Codinha.

But this incessant checking of social media has nothing to do with vanity it’s pure business.

Mashable talked to a spokesperson for Influencer Marketing Agency an agency that matches brands with bloggers, vloggers and influencers to find out just how much money is behind the posts filling our Insta feeds.

According to a spokesperson for the agency, the fee per post is “highly dependent” on the audience the brand wishes to reach and the platform on which the influencer is publishing.

“This of course includes reach, strength of relationship with their followers and credibility,” the spokesperson told Mashable.

“Influencers can earn anywhere from below 100 ($110) to 100 times this amount (10,000, $11,006) for content they create in collaboration with a brand,” the spokesperson confirmed.

Jenny Woods, founder of the social media startup for marketing teams Zaapt, told Mashable that a fashion and lifestyle Instagram star with 1.3m followers was recently paid 5,000 ($6,104) for an Instagram post.

“Another brand paid 17,000 ($20,749) for a reality TV star to tweet and Instagram about their brand in a series of posts. The influencer has 1.2m followers on Instagram,” Woods continued.

Woods says that an influencer with more than 1 million followers can expect to earn between 5,000 ($6,104) and 20,000 (24,406) per post.

When it comes to adding a price tag to an Instagram post, the more followers the better. And, the massive reach commanded by social media savvy celebrities like Kim Kardashian West can carry a six-figure sum.

Chris Kyriacou founder of iSocial social media agency told Mashable that the fee depends entirely on how engaged the influencer’s audience is, and on the “value” of certain influencers.

Earlier this year, a marketing expert told Page Six that the Kardashians earn hundreds of thousands of dollars per Instagram post.

“Now, for $400,000, you get the Kardashians to post on Instagram,” the source told Page Six, referencing makeup, clothing and music as items she frequently posts about.

Time to start building your social media following, perhaps.

Read more: http://mashable.com/2016/10/12/fashion-bloggers-paid/

365 Blog Topic Ideas: For The Lifestyle Blogger Who Has Nothing to Write About

It can be tough coming up with new blog topics every now and then. Do you ever just feel stuck? This book was designed to help dig you out of a blogging rut and inspire new ideas. Whether you’re just getting started with your blog, or you’re a seasoned blogger, 365 Blog Topic Ideas “For The Lifestyle Blogger Who Has Nothing to Write About” is the one book you should keep close by. Containing an entire year’s worth of actual blog topics that can be adapted by a wide variety of lifestyle blogs, this easily formatted book will help you fall in love with writing all over again. FROM THE AUTHOR: 365 Blog Topic Ideas is a book I wrote to help you feel a little more inspired when you’re feeling stuck for content. You literally get an entire year’s worth of ideas that you can mix in with your own regular content whenever you feel the desire! My goal: to help you become “unstuck” and spark a little creativity. Being a “lifestyle blogger” could mean something different for many of us. Some of us blog about our home lives, some about cooking or beauty or fashion. I tried my best to make these topics appeal to a large group of different niches, and I think it’s fairly easy to adapt them to your own blog demographic if you need to. I also included different types of topics to help your readers get to know you, and also increase the share quality of your posts, because I think that both are super important in building a following as well as traffic. From my research and experience, certain types of posts get more shares than others, so I’ve made sure to include handfuls of those in this book! You can jump into the book at any page, in no particular order, whether you’re just getting started with your blog or not. You can use the topics as-is, or even get a little creative and add your own spin on them! Enjoy your blogging journey! Dana Fox

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