Did you know that 73 percent of marketers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the asset or a Q& A period, sellers expect their agents to use video marketing to reach the title buyers and sell their properties.
For real estate agents, this demand presents a few challenges. How do you make an involving real estate video to impress both sellers and customers alike, and how do you move a video’s performance for your commerce determinations?
Luckily it is not as hard as it might seem. Although real estate videos provide a unique role, they’re similar to regular market videos in many ways, so don’t be intimidated by them.
Let’s take a closer look at why real estate videos are worth the effort and how you fit them into your overall video marketing strategy.
Why Should You Create Real Estate Video Ads?
Real estate videos do two things: they allure purchasers to your inventory, and they urge prospective marketers to choose your bureau over your competitors.
Are they worth their own efforts, though, when you could create social media ads or optimize your registers? Maybe with the current market, you think it will be a waste of resources. Let’s look at what the numbers say.
46 percent of customers reckon video safaruss are the most influential content on an agency’s website.Listings with embedded videos are 53 times more likely to grade highly on Google than leans without embedded video.Real property videos allure up to 403 percentage more traffic than other content.You’ll give around 60 percent most qualified conducts through real estate videos.A caring personality is one of the top grounds dealers espouse a particular agent or agency, and that’s easier to share in a video than, say, a envision or essay.
The takeaway? To glean traffic to your enumerates and impress your vendors, try using real estate video marketing.
Before we dig into approaches, let’s report the basics.
What Equipment Do You Need to Create Real Estate Video Ads?
There’s no need to spend a fortune on top-of-the-range lighting, props, or cameras. Nonetheless, you’ll still need some recording equipment before you shoot your first real estate video. How much you invest depends on your marketing budget, but let’s break down the basics.
First, you’ll need a camera capable of shooting in 4K or HD to make sure the videos are high quality and not blurry or pixelated. A smartphone labours, too.
If you opt for a camera, make sure it’s capable of capturing both high-quality video and images. Practice shooting with the camera before filming daylight to ensure you get the most from the equipment.
Using a smartphone? Clip on a wide-angle camera lens. This allows you to shoot big scenes while minimizing glare and improving image quality. Here’s what the lens looks like 😛 TAGEND
Lenses like this one indicated above are cost-effective and widely available, so patronize around.
Want to go all-out? You can always buy a monotone for 360 aerial footage. However, you’ll probably need a permit to fly a droning in the majority neighbourhoods, so restrain that in mind.
Next, you’ll need igniting filters. Use a neutral density filter for shooting outside, and get a pocket-sized LED light-footed you can attach to the camera( or smartphone) for filming in poorly-lit areas.
Got the illuminate sorted? Now you’ll need a microphone. You can either buy a mic connect for your smartphone, or a portable mic for bind to any camera device.
You’ll too need editing application. Check out tools like Adobe Premiere Pro and Final Cut Pro X for professional editing brace. You’ll likely pay for a subscription, but they’re easy enough to master, and you’ll produce the sharpest, most professional videos this practice. Alternatively, you could outsource editing to a freelancer .
Finally, you’ll probably need a stabilizer like a selfie attach or a gimbal. These tools keep your camera continuous and downplay shaking while you walk around a property.
10 Tips for Successful Real Estate Video Ads
A real estate video is all about naming a great first impression. You just wanted to bringing the quality to life, connect with potential buyers, and ultimately given yourself apart from other realtors with your professional commerce skills.
To help ensure your content achieves these goals, there is ten tip-off to produce the highest-quality real estate video ads.
1. Know Your Real Estate Video Ad Budget
Be clear about what you can afford to spend on video marketing. Unsure how to earmark your budget? Let me give you a few pointers.
First, consider your target audience. It’s worth watching real estate videos in your listing’s price range to see how your efforts compare to your competitors’ video ads.
Next, “ve been thinking about” how much you’ll spend on actually promoting your videos. From social media ads to targeted email marketing, the costs can eventually add up. To maintain things more cost-effective, repurpose your real estate videos into digital ads so you can double your content output without spend more.
Also, take the time to research paid ad policies, or hire a digital sell consultant to take care of the budget, targeting, and testing.
2. Plan Your Angle in Advance
A immense real estate video doesn’t only happen. It makes projecting. Remember, you’re trying to tell a story, so you need to spend time thinking about what floor you want to tell.
For example, judge what paraphernalium you’ll need, whether you’ll hire performers to play any roles, and what time of day or nighttime you plan on filming. Do you want to sell your own real estate skills or facilitate a buyer fall in love with an singular dimension?
Depending on the dealer, you might also need their sanction before you start filming or moving the video out to expectations, so factor in time for adjusting your angle and stirring modifications as required.
3. Keep Your Real Estate Video Ad Short and Sweet
The length of your real estate video depends on where you’re marketing it. For example, according to HubSpot, popular Twitter videos average around 43 seconds, while favourite YouTube videos lead a bit longer at two minutes.
A real estate video can be as long as six instants, but it’s not always wise to fill this time. Why? People have short attention spans. Don’t risk losing a possible buyer’s attention only because you’ve lent 30 or 40 seconds of filler to your video.
For example, here’s a video for a asset rostered by Douglas Elliman. It’s precisely over 90 seconds long, but it’s visually employing and cover-ups every slant a potential customer needs to see without extra fluff 😛 TAGEND
4. Script the Video
Great real estate videos frequently follow a three-act fib structure, according to research by Vimeo.
Accomplishment one: Give a clearly defined, frontal look of the asset and a few excerpts of the neighborhood.Act two: This part focuses on showcasing each room. Start with the main feature rooms before moving on to the smaller rooms.Act three: Tip the video ad with an exterior belief of the property. If you’re abusing monotone footage, locate it now.
Remember, you’re telling a storey, so following a traditional floor organization duties!
5. Provide an Engaging House Tour
If you want to ensure a prospect watches your video the whole way through, keep it engaging. Be enthusiastic. Show people why you’re agitated about the quality, and arouse possible customers to foresee themselves living in the property.
Focus on the possibilities. What could make this property certainly special of the human rights buyer? How might the quality be resilient over occasion? For example, a first-floor bedroom can be an office now and a bedroom for an aging parent or collaborator last-minute. A vault can be a game room, an in-law suite, or an at-home gym. Press home how the asset can meet their needs over time.
6. Focus on Special or Unique Features
No matter the toll series, every owned boasts a special, unique, or at least intriguing feature.
Maybe there’s cool history attached to the building, or there’s a patronage marble countertop in the kitchen. Or, maybe it’s merely the first house to come to market in the area for a long time.
To identify unique facets, ask the buyer what conversions they’ve drawn because they were bought members of this house, and if it’s an older property, identify if they obstructed any key features like original wooden flooring.
Special boasts can be anything from dual sags to fully-landscaped plots, so look for those little quirks that impel the dimension unique compared to similar properties.
For example, this property in Montecito has a wine-coloured rack 😛 TAGEND
Plus, it boasts a hot tub 😛 TAGEND
Capturing these features in the video highlightings the unique aspects of this home.
7. Show Off the Neighborhood
It’s great to show off a property, but what’s going on around it? Include a few clips of the circumventing arena, even if you precisely zoom out to capture the suite block and got a couple of adjacent amenities. Make sure to include any far-famed landmarks, fun happens, class, and even sidewalks.
Is the neighborhood a little rundown or potentially off-putting? An aerial view might work best, so you don’t focus too much on the finer details.
8. Sell the Lifestyle
When you’re looking for a property, it’s not just about the unit. It’s about the life the buyer will produce when they live there. For example, if you’re near the sea or a ballpark, talk up the family-friendly vibes. Are you close to the buzz of stores, diners, and cafes? Highlight the walkable, cosmopolitan lifestyle.
Use the belonging to sell the lifestyle, too. For example, going back to the Montecito property, the landscaping grants off gravely chilled, secluded vibes 😛 TAGEND
9. Interview Neighbors
People make places. After all, who better to tell you what a neighborhood is really like than the residents? Try to get a testimonial or two to add some faithfulnes and identity to your real estate videos.
Unless it’s a new neighborhood, try to find residents who’ve lived there a few years. Otherwise, possible purchasers might wonder why people don’t stay there very long!
10. Use Interactive Elements
From CTA buttons to clickable joins, interactive points help bring your videos to life. Use your editing software to add a CTA inviting parties to book a depict, or include a link to a page where customers can learn more about the roll and the services offered you offer.
Remember, real estate videos are a marketing tool. Use them effectively and treat them as you would, say, a YouTube video or digital ad.
Measuring the Success of Your Real Estate Video Ads
You’ve filmed your real estate video and propelled some ads. How do you know if it’s working for you? The answer’s in your metrics. Now are five key metrics to track if you’re trying to measure your success rate.
View tally: Your view count tells you, well, how many beings watched your video! Engagement: Video engagement positions are aware that people watch your video all the way through or stop watching.Click-through charge: Want to know if beings treated with your video and sound those ties-in and buttons? Check the click-through rate.Conversions: Your shifts tell you if beings are taking the desired activities, such as booking a describe or signing up for a newsletter.Social media shares: Are beings sharing your videos across social media? It’s a good signaling unless they are, so track your social media shares.
To get this data, either integrate your videos with your customary commerce programme to move metrics, or use a dedicated video analytics stage like Vidyard.
Video ads returning a whole new dimension to real estate marketing. With the right revising tools, a sharp eye for detail, and some enthusiasm, you can bring your property to life or demo possible patrons why you are the best choice.
There’s one final point to remember. You can shoot a clearly defined, involving, and professional real estate video with little more than a smartphone.
Don’t feel like you need to splurge to create successful video ads unless it’s within your budget to do so!
Need any more help with marketing? Check out my consulting services.
Have you made a real estate video ad for a listing more? How did it vanish?
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