Hey, “whats goin on”, guys? Happy belated New Year! Fabrizio Van Marciano now from Magnet4Blogging speck net coming to you with another occurrence of the Above The Fold podcast show for bloggers and entrepreneurs.
This is Episode 12 of the substantiate, guys, and I know it’s been a few months since the last show. Boy time really does fly. But yeah, I’ve been both busy and feeling a little under the weather recently.
Busy working on a brand-new business enterprise, which I’m pretty excited about. I’m kind of venturing into the music production business, which is not completely new to me. I used to produce electronic music when I was in my early 20 s, and I got a lot of amusing doing it.
But so much has changed in the last 20 times, especially from a technological perspective. Yet the knowledge has always been there, so I’ve decided to reignite my spirit for creating music again.
As I said, I’m having a ton of enjoyable doing it, and I use a lot of music in my podcasts and YouTube videos anyway, so in the future, I may well end up using my own music rather than licensing music from places like Artlist or SoundStripe( Aff relation ).
I hope to be able to share more with you guys in the coming months. In the meantime, like any business, this is a work in progress still.
OK, so if you’ve just stumbled upon this demo for the first time, a BIG warm welcome to you. It’s great to have you here, and I hope that you’ll stick around and continue listening in for more good stuff.
Just in case this is your first time tuning in, this show is all about me sharing with you practical and actionable tips-off and sentiments for flourishing your blog, your online business, website. etc .; I talk about everything from starting a blog or online business, emergence and commerce, procreating content, developing your public, technology, productivity, and so much more.
What I too like to do, from time to time, is share with you some of the things I’m doing myself, kind of behind the scenes of my the enterprises and blog.
If this is the kind of stuff you’re interested in, save aria in.OK, so in this episode, I’m going to talk all about promoting your eBook. Over the last few months, I’ve gotten one tonne of commentaries on my YouTube channel and emails via my blog seeking I do a announce or podcast about eBook promotion, so here we are.
Chances are that you’ve already written your eBook and it’s’ Live’ for the world to see on your website or blog, and you’re ready to start selling it and impelling some money!
We’re not going to go over where to sell your eBooks, as in what pulpits to use, because I have a separate blog post, including a video where I share five best lieu to host and sell your eBooks on. If you want to check that post out along with the video. I will link to it in the see notes.
Recommended: Best Places To Sell Your eBooks Online!( Video )
Before we get started, I want to talk about the importance of marketing and promoting your eBook. Writing and publishing an ebook is a great feeling. But if you don’t sell and promote it properly , no one will know about it, let alone purchase it!
By the path, guys, the whole marketing thing is not rocket science. There are many contexts online that evoke digital commerce to be this big, frightening, and expensive minefield. It doesn’t “ve got to be”. You don’t need a degree in marketing to learn how to promote and sell your eBook online and start making money from it, so let’s got to get it!
Right then, let’s go over some of the most effective things you can do to promote your eBook online right now.
I’ll start with your website or your blog, presupposing you have one, of course. If you don’t have any of these, it really doesn’t matter. But I would candidly recommend that you create at least a disembark page for your eBook, and that’s what I want to talk about first.
# 1. Create the best landing page for your eBook!
Whether you’re planning on selling or giving away your eBook as positive incentives to get beings on your email register, a great looking, well optimized, conversion-ready landing page can be powerful.
But here’s the thing 😛 TAGEND
Most bloggers only create and use a single arrival sheet for their eBook. There’s nothing wrong with that programme, but why stop at one? And if you’re wondering why you should deplete your cherished hour creating several property pages?
Well, there are some benefits of doing just that 😛 TAGEND
For one, expending multiple property sheets allows you to create unique content and call-to-action for each of those mooring pages.
Secondly, and this is the big one 😛 TAGEND
You can research each of the bring sheets against each other to see which one captivates “the worlds largest” visits, clinks, scrolls, and more importantly, the best conversion rate. As in eBook marketings!
And if you’re now visualizing 😛 TAGEND
But Fabrizio, it’s such an effort to create multiple arrival pages let alone one.
If you have a WordPress blog or website, there are a couple of really great implements I recommend you check out and use to help you create an handsome landing sheet.
Yes, you will have to invest in some tools, but that’s just business! You’re either going to invest in growth or not.
Now appropriate tools I want to mention are 😛 TAGEND
Thrive Architect and Thrive Optimize.
These two plugins are an absolute must if you’re serious about market, emergence, and success! And I’m talking from experience. I would not have achieved the swelling that I have with my blog without Thrive Themes.
So, what is Thrive Architect and Thrive Optimize?
Thrive Architect is a sheet and material developer plugin. Thrive Optimize is an add-on plugin that allows you to create deviations of your landing pages built with Thrive architect and carry out A/ B split test!
Thrive Architect procreates forming beautiful ground sheets so easy and without touching a single word of code either.
You can add your own content, embed videos, epitomes, design factors, all working lag and drop.
So, the real benefit of using these two plugins, in my opinion, is that it is a huge time saver of a plugin. It doesn’t matter how many landing page variations you appoint- When you measure your sheets utilizing Thrive Optimize, the traffic will always be evenly distributed to each of the sheets over period.
Then, you’ll be able to collect some useful data and metrics regarding the performance and conversion rates of those pages.
So, if you have a landing page for your eBook and it’s not really works out, start creating several deviations of that arrive page, and most importantly, start testing them. It’s so important to research. Otherwise, you’re just poking around in the dark, hoping to find something.
I have a separate post about creating A/ B split tests, which I’ll link to in the demonstrate records. I also have reviews and video seminars of Thrive Architect and Optimize; again, I’ll link to these below 😛 TAGEND
# 2- Create a featured section on the homepage
So, fastening to your website or blog, the next thing you could consider doing is creating a featured section on the homepage of your website.
I’m rather positive your homepage gets some decent quantities of traffic, and if that is the case, then there’s no better nature to divert some of that traffic to your eBook landing page.
If you take a look at my blog’s homepage over at Magnet4Blogging, you will see that I have a section dedicated to promoting my eBook. There is a clear call-to-action that takes tourists to my eBook sales page.
If you decide to create a homepage section on your blog, retain to keep it empty and simple. More importantly, focus on the core value of your eBook.
Let people know exactly what you are offering them and why they should even care about it. Make your CTA clear and concise; eschewed using marketing jargon if you can.
For my eBook, my homepage section headline is ‘Plan to perform 2021 the very best blogging time hitherto ‘ with the help of my blog planner. And if you’re looking at my homepage right now, you’ll see that my aim here is to highlight the value of using my blog planner workbook is to save time, be more productive, and reach your goals.
# 3. Social Media Promotion
So, let’s talk about promoting your eBook on social media platforms. There are over a dozen ways to share content related to or promote your ebook.
I’m not just talking about affixing a link to your bring sheet every very often. You have to be a little bit more creative. So, here are some ideas to think about –
Create some enticing banners to post on Facebook, Twitter, Pinterest, and Instagram. If you have audiences on all of these pulpits, of course. You don’t have to be a graphic designer to achieve this; you can use simple tools like Canva or one of my favorite, Pablo.Post a quote from your eBook. This is always great. One thing that I like to do, from time to time, is to share a screen-capture of one of my sheets to share on social media.Share a testimonial from one of your recent clients( With their assent, of course .) Create a short video to promote your eBook on Facebook and Instagram. It doesn’t have to be an advertising or selling video, merely a simple video explain what inspired you to write your eBook, why it matters, what quality it has to offer, what troubles it can help readers solve, etc. The video itself doesn’t need to be conception; you can use your smartphone to capture it. And there are some immense apps you can use to polish up your videos.Add a link to your eBook from your Instagram Bio. Check out this upright I wrote; it contains a list of the best Instagram bio links tools to assist you produce more clicks and changeovers! Create a daybreak explanation of your eBook, perhaps bundle up precisely a few cases pages, and use it as positive incentives to get beings onto your email roll. You is available to use that list in the future to promote the full edition of your eBook.
So, again these are just some hypothesis for you to consider when promoting on social media. The other thing you can do, of course, is consider using paid ads on social media.
I don’t want to elaborate too much on this because I don’t often improve my social media uprights. But from time to time, I do, and it can work really well.
It doesn’t have to be pricey, and you can use paid poles to target specific public interest and direct the traffic to a make contemporary page rather than your eBook marketings sheet if you wish.
Facebook and Instagram are both great stages for boosting announces. It’s inexpensive, in my view, and if you target your ads accurately, defined your budget, experimentation with different visuals, etc ., you can succeed with it. But don’t go overboard with paid ads. Have it as an option in your sell approach plan.
# 4. Make your eBook available on more than one scaffold!
I said that at the beginning, I wouldn’t be discussing too much about where to host your eBooks. However, one of the best ways to promote your eBook without a doubt is to host it on more than one programme “thats really not” your blog or website.
Assuming, of course, you’re planning on selling your eBook and not imparting it apart as a freebie.
How countless scaffolds should you use?
The more, the very best, in my own experience, but really make sure you check each platform’s terms and conditions first. From previous knowledge, I know that some pulpits prefer to have eBooks sold alone on their stage. I’m not sure if that is still the subject but only double-check.
Don’t forget to check out the link in the appearance documents to the blog post where I share the best targets to sell your eBooks online if you haven’t already done so.
Just to reel a few off the priorities in my pate 😛 TAGEND
# 5. Use In-Content Promotion
If you have a blog, lucks are you have a lot of existing and relevant content that you can use to promote your eBook. Don’t only arbitrarily link to your eBook landing page expending anchor text associates; there are smarter ways to use in-content promotions.
You can use visuals, such as custom flags. You can use excerpts from your eBook. Maybe pull out a quote or slouse. If the blog berth topic is highly relevant to your eBook, this concludes the process easier. And you’re more likely to see better conversions.
You can also create brand-new content. For instance, I have numerous uprights that talk about productivity, get coordinated, and motivation that I can use to promote my Ultimate Pro Blog Planner eBook. So, figure out and make a list of what brand-new material you could create to help promote your eBook.
Of course, establishing market content shouldn’t really be reserved for your blog. You can also do guest blogging, create videos for your YouTube channel if you have one. Do an interview on another blog, talk about your eBook, do email outreach, create a podcast show, etc.
Before we cease this escapade, I precisely want to say that promoting your ebook takes time. You’re not going to see outcomes overnight. It wasn’t until a few months after I started promoting my eBook that I ensure auctions come through. But just persist with it. The more design you lay in now, the better outcomes you will get later down the line. Make sure you have a plan and paper all that is you do, OK?
OK, so that is it, peeps, that’s all I have for you in this episode. I hope you’ve found it useful. If you have any questions about promoting or selling your ebook online, you can leave me a comment if you’re tuning in via my blog at Magnet4Blogging flecked net.
If you experienced this chapter, satisfy consider supporting the podcast by subscribing via my blog. You can also leave me a short review over on iTunes if you wish, I do appreciate it, and I acknowledge you.
If you want to get more spoofs and tips-off on developing your blog or online business, honcho over to my blog at Magnet4Blogging speck net. I likewise have a YouTube channel with lots of blogging and WordPress seminars! Until the next escapade, do take care, keep safe, peace.
Podcast implements used in this episode
13 ” Macbook Pro( Affiliate association) Focusrite 2i2 Audio Interface( Affiliate attach) Rode NT-1 Microphone( Affiliate relation) Neewer Mic Suspension Arm( Affiliate tie) Neewer NW-3 000 Monitoring Headphones( Affiliate relate)
Software/ Tools/ Resources
Garageband( Tutorial for recording and revising podcasts) Auphonic( Audio leveling) Fusebox( Affiliate tie-in- Podcast Player) Libsyn( Podcast hosting) Podcast ArtworkSoundStripe( Affiliate tie- Podcast Music)
Read more: magnet4blogging.net