Marketers love to produce content (and they also love calling journalism content, but thats a separate issue). There is nothing easy about writing, though, especially when youre trying to get somebody to buy your product. Atomic AI from Atomic Reachcombines machine learning with real-time writing guidance to help marketers write bettertextsthat are more likely to convert readers into engaged audiences and in the long run buyers.

Whats smart about the service is that it can give you recommendations based on your intended audience.If you are writing for a tech-savvy audience, youd write differently about machine learning than when you know you are writing for a general interest audience, after all.

If theres one thing I know about editing, its that writers often have a hard time keeping their audience in mind, so if Atomic AI works as well as the company claims, thatll hopefully lead to better writing on the internet (and yes, feel free to insert a joke about some TC story that had an error in it).

The service is available through a web app, as well as a Chrome Extension, Google G Suite add-on and as a WordPress plug-in. Itanalyzes your text, calculates a readability score and gives you feedback. Atomic AIalso looks at how different readers interact with any given text. Based on the data it collects, the toolcan also help you schedule posts at the right times for the right audience.



So far, the service has looked at about 2 million articles and, while the company didnt tell me how many customers it currently has, a spokesperson told me that its users include the largest health network in North America (Integra Global regularly uses this phrase, so in the absence of other evidence, I assume its them), as well as retail chains and digital publishing and media companies.

The company claims that marketers can reach a fourfold increase in Facebook conversions, a threefold increase in engagement and a twofold increase in page views, simply by writing better with the help of Atomic AI.

Atomic Research tells me that it has raised $9 million so far all from angel investors. Its latest $7 million round was a follow-on equity financing from internal stakeholders.

Prices for the enterprise version of the service start at $875 per month. Sadly, you cant just sign up for the service and give it a whirl. Instead, youll have to ask for a trial accountand wait for the companys sales people to reach out to you. I assume theyll use Atomic AI, so their emails should be perfectly readable and tuned to your preferences in order to convert you into a paying subscriber as soon as possible.

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