How to Use Data Visualization in Your Content to Increase Readers and Leads

Have you heard of data visualization? Even if you don’t know the term, you’ve probably read some examples.

Data visualization refers to graphical images that represent and explain data trends or other numerical message, such as plots, maps, scatter stories, or diagrams.

You can use data visualization in articles or on web pages to utter amounts and data easily digestible to the reader. Specially when you are trying to distill down complex topics to convert more books, data can add value and help you oblige your contingency.

The Benefit of Data Visualization

Visuals are a potent addition to your commodities and presentations.

Our brains process likeness at a rapid speed, according to an MIT study. Including visuals in your clause not only undermines up the text and gives your reader something else to look at, but also may help them process the information more quickly.

Think about it: we’ve been communicating visually from the cave coating periods. Data visualization just takes portrait communication to the next statu, integrating stats and data into forcing visuals that your intelligence can assimilate faster than simply scanning figures.

Plus, it’s more than time laying out the numbers. Data visualization is about presenting data supplied by a very specific way to back up your declares or instance your point. It’s more than time a table of statistics the reader has to work through to figure out for themselves.

Numbers can often be the “proof” you need to convince your reader to make the next step or to make a purchase, but countless people don’t want to make the time to read through all the data.

According to the Nielsen Norman Group, beings don’t read word-for-word online, going back to the internet’s earliest days. Instead, they scan, looking for stand-out headlines and likeness that give them. Data visualization gives you that opportunity to capture their interest and get important stats in front of their eyes.

Patterns of Data Visualization

Are you induced to start creating data visualization epitomes for your material, or are you still needing some examples? Here are a few ideas to get you thinking.

1. USA Today Housing Bubble Graphic

Using an interactive map, USA Today established this graphic to help books understand the data behind current dwelling sales vogues. The simple coloring palette clears it visually pleading, and the ability to scroll over each state to learn more signifies readers may waste more duration on the sheet, interacting with the data.

USA Today example of data visualization

2. CNBC Job Change Graph

This visual from CNBC is an example of using a bar graph in a visually enforcing way. At a quick glimpse, you can see what’s flourishing and decreasing. As you gaze closer, you can check out more detail about the numbers and specifics.

CNBC example of data visualization

3. NY Times Nutrition Scatter Plot

Scatter planneds can get complex, which is why this graphic from the NY Times applies images to help prepare the site. It also illustrates the XY axes, so readers understand what they’re looking at.

Data Visualization - NY Times nutrition scatter plot

Types of Data Visualization

When it comes to creating unique images, the only limit is your imagination, but here are a few common natures to get you started.

Bar Graphs

Bar diagrams are a simple option. Think back to your school days and science projects. Bar diagrams can be vertical or horizontal, with each forbid representing the values of each category.

Bar diagramscan represent any fixed of numbers you need to compare side-by-side, and you can use emblazons to reflect different categories. For example, you could compare wages for different jobs, expenditures for different concoctions, or people of different groups.

example bar graph for data visualization

Pie Charts

Pie graphs consist of roundabouts representing 100% of something, broken into “slices” of ratios or percentages.

They are a great way to illustrate how various lists compare to their large context. For instance, you can show how many people of a certain group have different demeanors, dress, or wishes.

Data visualization pie chart


While not always the most visually pressuring, counters can allow you to provide multiple data points or lists to help people understand the linkages among pieces.

On a table, you can lay out in sequences the main categories you’re comparing. Along each article, you are eligible to include as many different topics as you need to.

Tables are simple and useful but can easily get cluttered. Make sure to highlight the sections that need your attention and use dyes to make things stand out. Keep everything lined up and clear to make it easily scannable for your readers.

Data visualization using a table


A power horse of online portraits, infographics can make almost anything. However, an infographic frequently acts as a curated collecting of plots, graphs, icons, and short verse to share high-level information about a topic or tell a narrative.

They are usually vertically designed, with strong headlinesand multitudes. Its strength comes in combining various elements to tell a story. Infographics are great for an overview, such as a brief history behind a topic or a immediate lesson.

Infograph example of data visualization


What’s more visual than a GIF? Functioning as a speedy video, a GIF can allow you to show growth, fluctuation, regression, or progress. GIFs often involve an inspired graph or planned that demo demographics or change over time.

Gif example of data visualization


When the information you present is demographically or locally focused, delineates can help tell that story visually. You can connect books with datum relating to specific areas or an organization of beings in those spots.

Color-coding different the sector of your planneds can give your books a quick visual of precisely which areas relate to which topics in your material. For instance, you can shade expanses red or blue-blooded depending on how that neighborhood voted on a particular topic or ballot.

map example of data visualization

Heat Maps

A heat map can show areas of concentration or ferocity. You can use this for actual temperatures, such as climate or record temperatures in certain areas, or you could use it for proverbial hot, showing intensity or even popularity.

Sometimes heat maps illustrate population density, for example, or the behavior of users on an internet site, such as how often they interact with a certain area.

example heat map for data visualization

Scatter Plots

A scatter plotis a type of graph that shows the correlation or relationship between two topics on a horizontal and vertical axis, with flecks disbanded throughout to represent examples of that relationship.

You can draw a line through the area where the dots are concentrated to see veers. Your reader can see that as one factor alters, such as increases or heats up, the other factor tends to respond in some way.

scatter plot example of data visualization

Pair Up Simple Data Visualization Types

The above are just some of the simple constituents you can use to illustrate your data. The alternatives are almost innumerable. Precisely about any kind of chart, graph, or delineate can be employed.

However, some of the best data visualizations integrate various categories or pair up more than one constituent. For speciman, you can use a series of pie charts to show how vogues have changed over time.

Sometimes, matching up multiple points can illustrate your point more fully or allow you to describe numerous phases of your narrative better. You could even use a planned within a show or dispose them out in an infographic mode to tell a story.

Make Data Visualization Interactive

To make your data visualization work hard for you, you may want to consider interactive options.

Interactivity accepts readers to scroll over or click on various parts of your charts or graphics to gain a better understanding of each section. Maybe each bar on your diagram or all of these areas on your delineate has more specific information that your viewers can speak.

This not only furnishes more powerful data points to your persona, but it also allows it to be a more relevant and customizable ordeal for more users.

Data Visualization Tools

You can create data visualization epitomes for your material from scratch applying design application or an online option like Canva. However, data visualization tools can give you a leg up by allowing you to create genuinely stand-out campaigns.

These tools can take the guesswork out of the process and let you focus on plugging in the data and cranking out schemesthat reflect your firebrand and impart your message.

The enormous thing about these tools is that they are made for the casual founder. You don’t need to be a developer or coder to get into making great charts or graphs. Now are a few of the plug-and-play alternatives that can get your idea off the ground.


Flourish publicizes an easy alternative for creating and sharing data visualization. You can upload spreadsheets directly to the platform or form your epitomes from scratch. It has a number of inspired or interactive templates, which you can update with your brand graphics and aspects.

Flourishhas a free option that allows you to explore and cause public data visualization. If you want to interact with your squad or appoint private assignments, it offers a few levels of paid alternatives.


Datawrapper promises to be easy to use, with no coding event asked. It supplies several intuitive alternatives, with implements such as a color-blind check that remind you of complexions that are color-blind friendly.

With a variety of defaults in its templates, Datawrapperbrings the details of each data visualization that newbies may not have belief through.


This tool allows you to create charts and diagrams that have the animation and customization you need to wow your public. You can also use Infogram’sdrag-and-drop aspect to drag the personas around and combination elements into a single, highly-effective visual.

Tracking the Success of Your Data Visualization Elements

The time and try it takes to create data visualization and work it into your material can been paid if it helps drive parties to your goals, like increasing audiences or leads. However, you’ll only know if they’re successful if you track the metrics.

Consider the Big Picture

As you start incorporating data visualization into your content, one of the easiest ways to track their success is to see how well your content is doing. The most basic questions to ask are: is the content with data visualization more popular? Do those parts get more books and more shares?

Dive Into the Data

One way to get a little geeky with your data is to set up a heat delineate tool, such as Hotjar. This can give you more data about how people behave on your sheet, such as how and where they move or clink. This is especially useful for a landing page where you’re trying to convert beings to sales.

Help Them Act

The only way to know if your data visualization is actually convertingis to give books a way to be proselytized. Once they have been convinced by the data you are sharing, what do you want them to do next? Make sure you keep clear CTAs near the data visualization. Clicks or email sign-ups can assist you move the effectiveness of that epitome.


Data visualization can assist you drive audience and more extends by participating with them from the beginning. People come back to your online hub when they find quality content there. They’re also more likely to share your content with others when they find it interesting and committing.

Data visualization can assist you make complex or cool hypothesis and offset them most compelling, curing drive home your point and increase sales along the way.

If it feels daunting to create and manage your data visualization constituents, we are here to help out. We too offer services like SEO, content marketing, and paid media.

What kind of data visualization are you going to use in your material?

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