Inboxes around the world are clogging up as deadline for companies to comply with new regulations nears
A last-minute flurry of emails from companies trying to retain customers ahead of the deadline for Europes new General Data Protection Regulation (GDPR) has prompted a slew of complaints – and memes – on social media.
The whole process has inspired the internet to rope in everyone from Julian Assange to Donald Trump to Prince William in an attempt to illustrate their frustration at the electronic onslaught.
The breadth of organisations captured by the new laws surprised some.
Some admired the marketing tactics.
While others saw the irony in it.
Earlier this week, the term GDPR appeared to be trending higher in Google Search volume than Beyonce.
The new law is a replacement for the 1995 Data Protection Directive, which has until now set the minimum standards for processing data in the EU.
GDPR will significantly strengthen a number of rights: individuals will find themselves with more power to demand companies reveal or delete the personal data they hold; regulators will be able to work in concert across the EU for the first time, rather than having to launch separate actions in each jurisdiction; and their enforcement actions will have real teeth, with the maximum fine now reaching the higher of 20m (17.5m) or 4% of the companys global turnover.