Paving the way to personal branding and genuine content through one-on-one curated knowledge.Illustration by Icons8
Written in collaboration with Maxime Lagresle
We live in a world where many of the things we need to thrive — to create, innovate, collaborate, and solve problems — aren’t merely learned through academic education or training.
Across countless manufactures and especially in the tech gap, everything has derived in such a way that companies are now creating knowledge-based cultures, putting self-learning and gathering knowledge from others’ knows at the forefront of a successful organisation.
In a nutshell, self-development has never been as important as it is today.
People from firms big or small now realise that to make it in a complex and volatile environment, they need skills and capabilities different from the ones that helped them succeed in the past.
Regarding this topic, in Staying Human in the Digital Era, a collaborative article I recently wrote, Maxime Lagresle, my partner-in-crime at GrowthTalk( I will share about this project a little last-minute) talks about the idea of stability versus raise and how important it is for individuals to invest in their own knowledge growth.
Maxime’s stance has always revolved around lore and purpose.
In this article, he specific highlights that the previous generations used to be taught to aim for stability and status early in their vocation, but it is much more crucial for any individual from this new generation, who has to deal with an shaky macrocosm, to look — at first — for their purpose.
Maxime adds that “it might require to go through a trial and error period, but this is what it takes to flourish in an ambiguou world.”
This statement may not seem brand-new, but the combined effects of seeking purpose and having a hunger for knowledge has proved to be key to opening some astonishing opportunities for executives and tenured elderlies around the world.
Flex your swelling muscles It all starts with paving the space for growth.
It’s known that some people may pick up lore easier, or in a more natural way, and that realizes it seem like it’s time ordinary for them. But anyone who is motivated can learn — and grow.
Growth is like a muscle: if you employ it enough, it will grow stronger. And for the modern exec or chairwoman, it’s one of the most important muscles that they can exercise.
For those heartfelt about the subject, “its what” psychologists announce growth mindset, a teach possibility developed by Carol Dweck, Professor of Psychology at Stanford University.
The concept revolves around the belief that you can improve intelligence, clevernes, and performance. The opposite, a fastened mindset, refers to the belief that a person’s aptitudes are set in stone. But years of research have shown that mindset is malleable.
The benefits are numerous — and priceless. An HBR article writes that “individuals who belief their talents further developed( through hard work, good programmes, and input from others) have a growth mindset.”
Those who embrace a growth-mindset are more innovative, collaborative, and committed to learning and growing.Some reasons to direct raise through authentic material
In an economy where the only certainty is uncertainty, the one generator of previous competitive edge and strong personal branding remains insight, originating those with a emergence mindset a valuable asset to any organisation.
Intercom writes that the best way to accelerate your learn is by asking co-workers the holy grail of questions: “What’s something you’re learning right now? ”
These activities characterize the “knowledge-sharing” individual, whose sole duty is continuous improvement and innovation.
Besides, today, we’re well aware of how corporations do this — by say, writing, and sharing content.
Content as a learning centre is already a very old concept for countless, but it’s finally changing in a substantial way. In an article by Atlassian, the writer highlights that “now information is often perceived as currency in organizations”, putting material sharing and innovation at the core of success.
And it is true — the past decade has proven that knowledge shared through material operates. Content is, certainly, the foundation for construct whatever you’re trying to do in the long term. Strategy. Trust. Personal Branding. Knowledge. But of course, this takes time and rigour.
Paving the best way to a knowledge-centric career path
What’s interesting is that in a macrocosm where information rules, both companies, and individuals find themselves drenched with daily activities that they literally have no time to work on a proper framework to actively write valuable material about their expertise — and share it with others.
Today, there are many amazing growth professionals working in hyper-growth start-ups who have achieved knowledge and experiences that deserve to be shared with their peers. Unfortunately, the lack of time represents it impossible for them to do so.
This is why, the beginning of this year, Maxime and I decided that our fondnes for knowledge, learning, and writing wasn’t enough.
We wanted to take everything to a whole new level, to build a service which allows us to connect with like-minded individuals from the tech space.
The process “were having” crafted is simple — it starts with offering a seamless experience-sharing service.First, we connect with shocking parties from the product/ swelling cavity, then through our journalistic-style call, we have an insightful interrogation to gather their ideas and experiences.To make this process seamless for both parties, we have lay our very own story-sharing canvas, which helps us perfectly distill the collected knowledge into articles.Finally, based on the curated content, we turn these valuable inputs/ knowledge into genuine articles that assists them construct their personal branding and share prized events with the world.
We indeed believe that our operation at GrowthTalk, a no-frills service with a clear zero-bullshit tolerance, is to redefine how hectic people from the tech cavity share acquaintance and create authentic stories.
Basically, we aim to be the first step to a zero-waste knowledge revolution because experiences deserve to be shared flawlessly in the form of articles.
Obviously, we are also aware of the eternal material overload question; yes, there is plenty of content noise out there, so now is the time to acknowledge that valuable content deserves more experience and struggle spent writing, experimenting and exchanging suggestions with astounding people.
This is why we want to connect with peers, curate theories, and write authentic narrations on their behalf.
Through our interest and hunger for knowledge, we want to ask the right questions and curate storeys from characters like us, who are passionate about their work, who price ideas yet don’t ever have time to leant them on a canvas.
But I digress.
Look, “weve been”, actually believe that embracing — specially early in our occupation — this hunter mindset as a way of life( as opposed to the settler mindset) should be a priority.
And it’s not only us who think this way. Times are changing and evolving fast. And the direction is clearly heading there.
To keep up with the world of 2050, you will be required to do more than merely invent ideas and products, but above all, reinvent yourself over and over again. — What Kids Need to Learn to Succeed in 2050 by Yuval Noah Harari
But while we are so driven by our own ardour for emergence and learning, we also want to give credit to Zest, an amazing fellowship, which has immensely influenced us; Zest is truly an shocking platform which is contributing to improved sell knowledge by extradite brand-new marketing content curated just for you based on your interests.
I will say it again — from the very beginnings, both Maxime and I have been vast Zest clergymen because we associate ourselves with the company’s vision.
Besides, the pulpit is beautiful and it has helped us tremendously to distribute our very own articles through its user-suggested valuable content pieces.
So why develop your personal branding through content?
A clearly defined personal symbol will help you to provide a consistent event for your peers, sentiment you as a instructor, an expert, someone who has valuable penetrations that can literally facilitate other people.
Then why start writing? Nicolas Colin, co-founder, and administrator at The Family wrote in one of his articles that there are many reasons why content supplements importance.
Here are the key ingredients to building a value-first personal branding 😛 TAGENDProducing content is a strong incentive for in-depth topics. Basically, all the experience you collect and everything that you learn procreates more value in the long term and contributes to building thought-leadership.
An amazing example here is Lenny Rachitsky’s extensive essay “What Seven Years at Airbnb Taught Me About Building a Business” in which he recites in detail his busines progression at Airbnb and his key learning lessons from this gigantic experience.
Another key takeaway here is that content is actually good sell. We all know this. Content will always be a great opportunity to build a system and connect with influential peers.Turning your knowledge into content essentially cures chassis the industry you work for, slotting you as independent experts and computing depth to your portfolio.Today, most people are more interested in following other beings than following specific companies. Therefore, building a network for your personal brand can actually help increase exposure not only for yourself but likewise for the company you work for.
If you’re willing to go on this path, it essentially boils down to these questions 😛 TAGENDWho are my existing and potential admirers? What kind of experience are they looking for? What is my personal brand’s unique value? What questions does my experience help to solve? How can I highlight my personality and acquaintance to help myself and others supplanted? Think of insight as something that you have to recycle
We believe that knowledge-sharing should be a priority in any organisation.
Our own end with GrowthTalk is to add value in the EdTech space and condition the idea that intelligence and raise are something one can shape through access to knowledge.
And by writing authentic content based on first-hand, curated lore from those who have a wealth of event, we want to offer a portal to this world, inviting parties to be the authors of our own success.
As Oussama Ammar, co-founder, and spouse at The Family makes it in his article Learn to learn, “in the 21 st century, one large-scale secret is this: learning isn’t about learning anymore. Learning is about teaching.”
Starting the Zero-Waste Knowledge Revolution with GrowthTalk was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by foreground and responding to this story.
Read more: blog.markgrowth.com